Encouraging message to brand owners” – why Under Armour's victory in China is bad news for counterfeiters - World Trademark Review
![Photo: Chinese shoppers walk past a newly-opened Under Armour store in Beijing, China - PEK2018020505 - UPI.com Photo: Chinese shoppers walk past a newly-opened Under Armour store in Beijing, China - PEK2018020505 - UPI.com](https://cdnph.upi.com/pv/upi/d5edbc52ee62f9acbfac6c7097703170/CHINA-WESTERNIZATION.jpg)
Photo: Chinese shoppers walk past a newly-opened Under Armour store in Beijing, China - PEK2018020505 - UPI.com
![Chongqing, China. 29th Aug, 2020. American sportswear manufacturer Under Armour store and logo seen in Chongqing. Credit: Alex Tai/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy Chongqing, China. 29th Aug, 2020. American sportswear manufacturer Under Armour store and logo seen in Chongqing. Credit: Alex Tai/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2CFJP5H/chongqing-china-29th-aug-2020-american-sportswear-manufacturer-under-armour-store-and-logo-seen-in-chongqing-credit-alex-taisopa-imageszuma-wirealamy-live-news-2CFJP5H.jpg)
Chongqing, China. 29th Aug, 2020. American sportswear manufacturer Under Armour store and logo seen in Chongqing. Credit: Alex Tai/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy
![Luxury clothing and sport shoes on special sale in UNDER ARMOUR shop in chinese shopping mall : China, 17 june 2019 Stock Photo - Alamy Luxury clothing and sport shoes on special sale in UNDER ARMOUR shop in chinese shopping mall : China, 17 june 2019 Stock Photo - Alamy](https://c8.alamy.com/comp/2A6PDDX/luxury-clothing-and-sport-shoes-on-special-sale-in-under-armour-shop-in-chinese-shopping-mall-china-17-june-2019-2A6PDDX.jpg)
Luxury clothing and sport shoes on special sale in UNDER ARMOUR shop in chinese shopping mall : China, 17 june 2019 Stock Photo - Alamy
![Hong Kong, China. 09th Sep, 2020. American multinational clothing brand Under Armour store seen in Hong Kong. Credit: SOPA Images Limited/Alamy Live News Stock Photo - Alamy Hong Kong, China. 09th Sep, 2020. American multinational clothing brand Under Armour store seen in Hong Kong. Credit: SOPA Images Limited/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2CT6MY1/hong-kong-china-09th-sep-2020-american-multinational-clothing-brand-under-armour-store-seen-in-hong-kong-credit-sopa-images-limitedalamy-live-news-2CT6MY1.jpg)